A little over a week ago, I saw a random update on FriendFeed. It was this tumblr update from Leo Laporte. I first saw it using fftogo.com on my cellphone. The tumblr update links to a video on YouTube that went up on July 19th, featuring a wedding ceremony that turns basically into a music video to Chris Brown's "Forever", with all of the bridesmaids and groomsmen dancing all the way up to the altar. It is a must see.
The next time I was on my laptop, I shared the video on Facebook and had a bunch of friends comment on it. At one point, I went back to watch the video and noticed that in about a week from it being uploaded, it had racked up 7 million views. That was a day or two ago.
I just watched the same video again about 15 minutes ago and it's nearing 10 million views and it hasn't even been up for 10 days yet. I give it about another week or two and you're going to start seeing this video come up on local news stations. This video is quickly becoming unexpectedly popular, and I believe it's all because of the originality behind it
I can't recall anyone ever doing this during a wedding ceremony before. If it has, not nearly enough attention was brought to it. The song, the dancing (well, not all of it), the planning that went into this was something that's never been seen before and, for it being a first time, it was well-excuted.
There is one more thing I've noticed. This video strikes a nerve in almost everyone that watches it. A lot of the people commenting on this video say they're going to do the same thing, or they can't believe they didn't do this or think of the idea first. The feeling of elation this video conveys is what really makes this such a hit.
I won't be surprised if we start seeing copycats doing the same thing in the future.
UPDATE (7/28/2009): http://today.msnbc.msn.com/id/26184891/vp/32154479#32154479